c2c Rail
As a subcontractor overseeing design resources for c2c rail, I was a key player in the brand refresh to modernise the company's image and bolster its connection with passengers.
Year
2012-2018
Type of Work
Brand Indentity
Marketing Assets
Collaborating closely with external marketing and design agencies, we meticulously evaluated c2c's brand identity, refining elements such as the logo, colour palette, and typography to ensure they resonated consistently with our target audience.
In parallel, I developed multiple marketing campaigns promoting seaside trips, emphasising the convenience and scenic beauty of c2c's coastal routes.
Additionally, I oversaw CRM and the creation of safety posters and timetable assets to keep passengers informed about important updates along the train line.
These collective efforts have significantly enhanced c2c rail's brand perception and improved the overall passenger experience.
