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Rebrand & Design System

A complete brand refresh for PlayaBets, covering brand strategy, visual identity, and digital experience design. The project focused on creating a modern, scalable brand that could stand out in a highly competitive betting market while providing a consistent experience across product, marketing, and CRM channels.
 

Working closely with stakeholders, we developed a new design system and comprehensive brand guidelines from the ground up, establishing a clear framework for future growth. Alongside the brand evolution, we created UI concepts, reusable component patterns, and promotional creative to bring the new identity to life across every customer touchpoint.

Year

2026

Category

Design Portfolio

Type of Work

Brand Strategy
Brand Identity
Design Systems
UX/UI Design

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  • Developed a new visual identity and scalable design system
     

  • Created comprehensive brand guidelines and usage standards
     

  • Built a reusable UI component library for product consistency
     

  • Defined design patterns across sportsbook, casino, and promotional experiences
     

  • Produced promotional banner templates and campaign creative assets

  • Established a foundation for future product, marketing, and CRM design activity

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